A baking soda free, extra sensitive skin formula that smells like the original Blackberry Betty scent: blackberries, picnics and rollerskating with your walkman. 

Introducing routine's new baking soda free natural deodorant line up! Of course, we have to give our good pal baking soda credit. It is an amazing natural product, deodorizer and the star of our original well-loved formulas (which are still available, of course!) The thing is, baking soda is alkaline and for some people, at certain times, it can throw off their pH balance, in turn causing skin sensitivities. This is why, for our friends with sensitive skin, we have created four new deodorants in which baking soda is replaced with dietary magnesium (The Curator, Sexy Sadie, Blackberry Betty, Johnny's Csh) - a mineral that if you're not getting enough of, can cause your sweat to smell worse! As it happens, topically, magnesium works like a charm and makes our new formula as effective as the original routine. Another benefit of magnesium: it aids in relaxing the armpits, which in turn, fends off those woeful stress sweats! Did we mention you can use this routine on cuts, scrapes, and wherever else you need external calming or deodorizing? Amazing! Magnesium is a front-runner in the health and wellness world and we're excited to help you get your daily dose! + + positive!

 58g. Lasts 3-6 months with regular use. 12 months shelf life once opened.

Brand: 

Come, meet routine!

Basically, the most effective natural deodorant ever made (just ask our moms!)

routine’s effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.

routine. is and will always be manufactured in Canada.

We’ve got you covered with a deodorant for every body type and scent preference- 13 scents and 5 formulas including vegan, sensitive skin (baking soda free), and activated charcoal.

routine.contains only clean, wholesome ingredients. No nasty aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol because we love all the people and why would we put that in anyone’s products!?

routine is applied with your clean fingers (or a tiny, clean spoon if you’d prefer). This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!

So, we say love up your armpits! It’s okay to touch them- they’re a part of you and you’re beautiful! Your armpits don’t want to be a source of shame anymore! They want to be included and sit at the cool table and be a part of your club!

Tested on friends, never animals.

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